Farren’s Success Story….

I received an email from a reader named Farren. Farren was in the middle of taking my FinishRich Coaching Program, and he was writing to let me know that even though he hadn’t yet finished the course, his entire life had already completely changed. In less than eight months, he had gone from being stressed out over his finances to being out of credit card debt and on his way to a dream trip—seven weeks in Australia with his wife and two young sons.

As I read his email, it really hit me—it’s all about mindset and action. Farren’s mindset had changed, and as a result so had his actions.

Here’s the original email Farren sent me. I want you to read it because there’s so much in it to learn from. The fact is, you too can enjoy this type of success.

David, I just wanted to send a quick email to thank you once again for providing a great product/service and resource. I have listened to the CDs, watched the DVDs, read your book “Start Over, Finish Rich,” implemented the strategies, and changed my mindset! My wife, Amelia, implemented our latte factor and started looking at our overall expenses or consumables.  Things we could really get out of our life and stop spending money on right away and then… how can we also look at our different bills and cut them out.  The TV, the direct TV.  Things that are small, but as you add them up with the whole, it’s really a lot of money.

In less than a year, we’ve paid off $12,000 in American Express credit card debt, drastically reduced our monthly expenses, created a financial future with less stress, and – drum roll, please – the most exciting thing is that we are taking 7 weeks off for a family trip to Australia! (And I was able to pay cash for the $6k airfare!)  My wife and two boys age 5 and 8 years old are so excited.

 I took a picture of our little home savings jar that we used as a visual reminder for our kids and ourselves to see what we were saving for and how much we were saving. My kids are now excited to save. When they find a nickel or a penny – even change in my car – they run to the kitchen to put money into our “Australia Fund.”

Really life-changing stuff… so thanks to you and your team for their financial wisdom. These are troubled times for some, but with a plan and a coach, there’s nothing stopping you from the greatest life change you can do … understanding how to be financially free!

Cheers to you guys and “hi 5”! Thanks again!
Live your dream,
Farren W.

I wrote back to Farren immediately, telling him how amazing I thought his email was. “I love how you changed your mindset, took action and involved your family!” I wrote him. “You are an amazing example of how quickly you can get out of debt and start LIVING YOUR DREAMS. Nearly two months in Australia—sounds incredible!”

Farren’s response was as inspiring as his first note

We have just barely implemented your systems and still have made significant changes and progress. But it’s really like you said—it’s all about mindset and action. If you are married, you really have to have a “come to Jesus” meeting with your significant other. Look at ways you are both wasting money, create a goal, and go after it. A visual reminder like the jar in our kitchen also really helps. And if you can get the kids involved and excited, that can make all of the difference.

Farren’s story touches me for many reasons—and maybe it touches you, too.

Even though Farren was in debt, he was still willing to invest in himself to learn more about handling money and building wealth. With the benefit of what he learned, he changed his mindset and he took action. He’d didn’t over-think it—he just got going. He also involved his whole family in his dream of being debt free. He sat down with his wife and had the hard talk about looking for ways to cut back on spending. Then they created a visual aid (the money jar) to help them save money—and they got their kids to participate. As a result of all this, in just eight months, Farren was able to pay off a $12,000 credit card debt—and on top of that save enough to be able to pay cash for $6,000 in plane tickets and take his family on a two-month dream trip to Australia.

I mean, really—it’s a story that can make you jealous. Here’s a couple in debt, struggling to keep their heads above water, and in less than a year their whole life is turned around—simply as a result of changing their mindset and taking action (plus a little bit of coaching and education).


If this story inspired you like it did me- please leave a comment below and share it with your family and friends.

Live Rich!
David Bach



With all the real-estate websites available on the Internet these days, it’s possible for anyone with a computer to do a lot of the stuff that only a real estate agent used to be able to do. Certainly, you don’t need a professional in order to locate homes for sale in a particular area or get a good sense of where prices are in the category that interests you. But this kind of research may be the least important thing a great real estate agent can do for you.

I’ve been a real estate agent myself (specializing in commercial properties) and I’ve worked with real estate agents on all of my own real estate transactions. I know from personal experience how much they can help you. But I also know that not all real estate agents are created equal.

So how do you find the one who can guide you through the process intelligently and help you close a great deal? Here’s a list of things you should look for.

  • A great real estate agent will listen to you carefully. Great agents are great listeners. They have to be in order to really help you. When a great agent meets you for the first time, he or she will pepper you with questions to find out what you’re looking for, what you really want, why you want it, and most important, what you think you can afford.
  • A great real estate agent will help you figure out what you really can afford. The first thing a top-notch agent will do is run your numbers and give you a ballpark estimate of what your price range should be. A great agent will also provide you with referrals to lenders who can help you get pre-approved for a mortgage.
  • A great real estate agent will save you time by narrowing your search. A great agent won’t run you ragged (and waste your time) by dragging you around to countless properties. Rather, the agent will help you figure out what you are looking for, show you a selection online, and allow you to narrow your choices before you actually hit the streets. He or she will then “tour you” to ones you’ve chosen—and keep track of what you like.
  • A great real estate agent will educate you about the market. Great real estate agents know more than simply what’s for sale in a particular neighborhood. They know the neighborhood. They can tell you all about an area’s history, what makes it special, and where they see the market there going. If you’re looking at a new development, the agent will know the developer’s track record and plans for the future.
  • A great real estate agent will show you ways to get more value from the property. From the moment a great real estate agent first sees a house, he or she is thinking about what could be done to increase its value. Install new kitchen cabinets, redo the floors, knock out the back bedroom and add a master bath—great agents will look at houses and immediately begin suggesting ways you could make it more valuable.
  • A great real estate agent will hold your hand at closing. The closing of a home purchase at the title office can be a scary few hours. Great agents will go over the paperwork with you and your attorney, checking it for errors. They will also work closely with you and your mortgage banker or broker to make sure everything is as it should be.

HOW TO FIND A GREAT AGENT Finding an agent who is ready, willing, and able to do all these things is not as hard as you might think. You should start by asking trusted friends and colleagues for recommendations. If one name keeps cropping up, that’s a good sign. Make a note if you see a particular agent’s name repeatedly on for-sale signs in the neighborhood where you want to buy. You can also collect business cards from agents you meet at open houses.

As your list of prospective agents begins to take shape, do an Internet search on all the candidates you’re considering. Look for articles, chat room or blog posts, and personal websites to get a feel for their work, their style, their values, and how they market themselves.

DON’T BE AFRAID TO ASK TOUGH QUESTIONS When you’ve narrowed your list to three to five prospects, schedule a meeting with each—and treat your meeting like an actual interview. I recommend that you ask the following questions:

  • How long have you been in business?
  • How long have you worked in this particular market?
  • How many listings (properties for sale where you represent the seller) do you have?
  • How many clients are you currently working with?
  • How many deals did you do last year in the area I’m interested in?
  • Why should I work with you rather than one of your competitors?
  • What makes you a good real estate agent?
  • What is your process—how do you work with your clients?
  • Do you have a team or an assistant? Will I be working with them or you?
  • Can you give me the names of three clients you’ve worked with whose situation was similar to mine?

Based on their responses, ask yourself how you think it would be to work closely with each of them. Does your gut say this person is trustworthy? The only correct answer is whether the agent feels right for you. It’s all about chemistry.

Finally, before you commit to a particular agent, check them out with your state’s real-estate commission or licensing board. You want to verify that your choice is not only licensed but also that his or her license is in “good standing,” meaning the agent has kept current with all educational requirements. You also want to find out whether he or she has any record of complaints or disciplinary actions.

Hope this blog post helps you find the great agent you deserve. Be sure to leave a comment below!

Live Rich,
David Bach

The Foundation to Building Wealth

When it comes down to it, finishing rich is simple. All you have to do is make a decision to do something that most people don’t do—to Pay Yourself First. And if you’re starting late, you have to Pay Yourself First…Faster!

It really is that simple.  It’s just not easy. The catch is that you have to know what Pay Yourself First means and then you have to do it. And if you’re not where you’d like to be financially at this point in your life, chances are you don’t.


“Pay yourself first” means just what it says.  The next time you earn a dollar, before you pay anyone else any money they may have coming to them—before you pay the government its federal or state tax, before you pay your landlord the rent or your bank the monthly mortgage—you must pay yourself first.

The fact is that most of us pay everyone else before we pay ourselves. The first person we pay is the government through our withholding taxes. Then we usually pay the rent or our mortgage and the rest of our bills.  If anything is left at the end of the month, then maybe we pay ourselves by putting a few dollars into a savings or retirement account.

Unfortunately , this approach simply doesn’t work. For one thing, by letting the government take its portion first, there’s often not enough left over to pay yourself much of anything.


Fortunately, there is a way to pay yourself before you pay the government, a way where you don’t lose a third of your paycheck to taxes. And best of all, it’s legal.  It involves opening a PRETAX retirement account and putting a portion of your salary into it. Every dollar of your income that you deposit (up to certain limits), as long as it stays in the account, is not subject to any taxes. And neither is any of the interest (or capital gains) that you earn on it.


My suggestion is simple. Starting today, you should work at least one hour a day for yourself. This means you should Pay Yourself First for your future by putting a minimum of 10%-12.5% of your gross income or 1 hour a day of your income into what we call a pretax retirement account.  For Business owners this would be 10% of your gross income or 1 deal a year (or 2, 3 etc.. depending on your specific situation).


The single most important investment decision you ever make may well be how much to automatically Pay Yourself First into your retirement account.

If you are already enrolled in your company’s retirement plan or have set up an IRA plan, SEP IRA etc…, congratulations. But that doesn’t mean you’re done yet.  Now you need to find out how much you are using it.  Are you saving 4%?  That’s about what most people do.  Unfortunately, most people retire poor, dependent on Social Security or family to survive. You are not most people.

In a perfect world, the fastest way to become rich is to MAX OUT THE PLAN. Here’s the maximum allowable based on current tax law:

  • IRA/Spousal IRA – $5,000
  • 401k/403b Plan – $17,000
  • SEP IRA – $50,000
  • Solo 401k – $50,000
  • Defined Benefit Plan – $200,000

Now, it’s okay to start off slowly, saving a smaller percentage of your income at first, and gently working your way up to where you need to be. Even if you think the best you can do is to save just 1%, don’t let that stop you. Anything is better than nothing.

At the same time, try to be ambitious. After all, this is your future we’re talking about. However much you think you can afford to Pay Yourself First for your future—do more. If you think you can save 4%, save 6%. If you think you can save 10%, save 12%.  Most of us tend to underestimate how much we think we can manage. As a result, we wind up low-balling ourselves … and our futures.


To be honest, not everyone is as enthralled by the idea of Pay Yourself First as they should be. In fact, it makes a lot of people angry. You may be one of them.  Please trust me on this.  Nothing will help you achieve wealth until you decide to Pay Yourself First.  Nothing.  You can read every book, listen to every tape program, order every motivational product, subscribe to every newsletter there is, and none of it will get you anywhere if you let the government and everyone else have first crack at your paycheck before you get to it. The foundation of wealth building is Pay Yourself First. So what are your next steps?

  • Decide to Pay Yourself First for your future.
  • Open a retirement account
  • Fund it with at least 10% of your gross income (1 hour a day of your income)

I hope that you found this information helpful and that you will make the decision to start paying yourself first TODAY!

Live Rich,
David Bach


5 ways to save on back-to-school clothes

  1. Check the closet before shopping  and make a list so you don’t duplicate what you already have
  2. Take advantage of tax free shopping: go to and find out if your state has a “Tax Holiday” on back-to-school shopping
  3. Take advantage of retailer’s special coupons
    • Sign up for store’s email list
    • Check out retailer’s Twitter feed for coupons and deals
  4. Use your smart phone to comparison shop for school clothes in seconds

  5. Get your kid’s involved and figure out what your kids have to have and what they want to have. Make a list create a budget and then don’t stray from the plan when it comes time to hit the stores!

Live Rich,
David Bach


Five Steps to Getting a Bigger Raise

Short of winning the lottery, nothing can change your finances as fast as getting a raise. And sometimes changing your life is as simple as changing your mind about what’s possible. Ask a new question, take a new approach, and you may very well get a new result.

So as summer comes to a close, ask yourself this: What would it take for me to get a bigger raise this year?

Not everyone has control over getting a raise, of course — government workers and union- or contract-based employees with fixed salaries, for example. Everyone else, though, should keep reading.

Step 1: Brand Yourself
Nothing determines your value in the marketplace more than how you position yourself and how you come across to your boss. Ask yourself these questions and answer them honestly:

  • As an employee, do I stand out or blend in?
  • Do I come to work early, on time, or late?
  • Do I have a written plan for my career that describes how I add value at work, or do I wing it?
  • Do I have a relationship with the person who determines whether I should get a raise, or am I distant – or worse, actively avoidant?
  • Do I really care about the company I work for and the job I do, or is it just a paycheck?
  • Do I take the initiative to spend my own time, money, or effort learning new job skills so I can add greater value to my company?
  • Do I have a vision of where I want to be with my employer in three to five years?
  • Does my employer know I have such a vision?

In order for your employer to recognize your value, they have to perceive your value. And they can’t perceive you as a high-value brand if you don’t perceive it — and project it — yourself.

Step 2: Write Your Action Plan
Write the following on a piece of paper: your name, your current annual salary, how much of a raise you want, the percentage of your current salary it represents, your new salary after the raise, and your deadline for getting it.

Don’t just pull a new salary figure out of the air. Remember — you’re not going to be given a raise; you’re going to earn one by increasing your value to the organization. To get a sense for what pay ranges are for jobs like yours, and for targeted salary advice, check the following web sites:

  • One of the most widely recognized sources of information for employee pay levels.
  • PayScale: Provides salary profiles for many jobs (choose “Employee” and click “Select”).
  • See company salaries, reviews, and inside connections for any company

Use the salary ranges and advice you find on these sites as guides, not as absolutes. If you find that you’re currently earning at or below the bottom of the range, you may have lots of room to negotiate. If you’re near or above the top of the range, you can still ask for more — you’ll just have to work harder to demonstrate your exceptional value.

Step 3: Put Yourself in Your Boss’ Shoes
Now it’s time to determine how you’ll add more value to your work. Asking for a raise can backfire if you aren’t willing or able to deliver the goods. A sound way to determine your perceived value is to imagine how your boss would respond if you asked what I call the Seven Magic Questions:

  1. What is the most important thing I do for you?
  2. What do you think I’m uniquely talented at?
  3. What are you afraid to tell me about my job or how I do it?
  4. How could I add more value to my job?
  5. How could I be your “dream team” employee?
  6. Knowing all you’ve learned about me since I’ve worked here, would you hire me again today?
  7. What would it take for me to get a raise in the next six months?

If you can’t answer questions one through six easily, then it’s time to meet informally with your boss. When you do, be honest about your goal. Start by saying, “I want to earn more money at work and I’m committed to adding enormous value to you. I want to become clearer on how I can help you better reach your goals and the company’s goals.” Then ask the Seven Magic Questions

Step 4: Focus on the 80/20 Rule
You may be familiar with the idea that in sales and commerce, 80 percent of your revenue tends to come from 20 percent of your efforts. Think about your own 80/20 rule: What is it that you do with 20 percent of your time and effort at work that creates 80 percent of your value? Once you’ve identified these high-value tasks, write down your plan for doing more of them.

Identify and maximize your most productive activities, and minimize the busywork that takes up most of your time but produces little of value. Then put your plan into action.

Step 5: Ask for Your Raise
After you’ve put your plan into action — and, just as important, demonstrated its results — it’s time to ask for a raise. Make an appointment with your boss, look him or her in the eye, and share what you’ve done to increase your value and how you plan to add even more value in the future. Then share the salary you want.

It may seem scary, but what’s the worst that can happen? Your boss will say no. Even then, you’ve brought to his or her attention that you’re increasing your value as an employee, and that you expect to be compensated appropriately. It also allows you to ask magic question number seven directly: “What would it take for me to get a raise in the next six months?”

What It Costs to Replace You
A final note — it can cost an employer up to a year of your salary to replace you. Depending on the level of training your company has invested in you, hiring and training a “new you” could cost a fortune, and employers know this.

Compared to your replacement costs, the cost of retaining a highly productive, highly motivated employee with a reasonable if substantial raise is well worthwhile.

I hope this information can help you get the raise you want and you deserve.

Live Rich,

David Bach

Give Yourself a Break Already!

Of all the things people say to me after they’ve read my books, seen me on television, or heard me give a speech, there is one comment I hear more than all the others put together:

“If only I had started saving when I was younger.”

SOMETIMES LIFE THROWS YOU A CURVE BALL. While some of you may blame yourselves for not having started saving or investing earlier, I also know that many of you are starting late not because you were shortsighted or lazy or irresponsible, but because life threw you a curve ball. I hear from people all the time who are starting late because of divorce, death, illness, disability, bankruptcy, poor career choices, lack of education—and on and on. Either way, it’s time to cut to the chase. What’s done is done. You can’t go back and fix the past.

THE PAST IS OVER. Oh, you say, if only I knew then what I know now, my whole life would be different. Of course it would. But guess what—you didn’t know. Or if you did, you didn’t do what you knew you needed to be doing.

So it’s done. Finished. Settled.
Sometimes life is unfair.
But that’s okay.
You can move on.
You can get over it.

Stop asking yourself why you didn’t do what you should have done. The real question is: what are you going to do about it now?

NO MORE SAYING, “IF ONLY”! For a long time now, you’ve been beating yourself up about what you haven’t done or should have done. Some of you have been beating yourselves up for your mistakes for decades. It’s unreal how tough we can be on ourselves.

We all do this. I’m no exception. I can’t tell you how many times I’ve said to myself, “Oh, if only I hadn’t sold that house in Danville, California.” That house was the first house I ever owned. I bought it for $220,000 and sold it nearly five years later for $225,000. (Not exactly a Donald Trump real estate flip.) Today, that house is worth more than $700,000.

If only…

I could go on and on. But none of it matters. What matters is that with all the amazing mistakes I’ve made over the years, I still managed to become a multimillionaire. That’s because rather than looking back, I focus on going forward. And here’s the bottom line: if you are not yet as rich as you want to be, stop focusing on what you haven’t done and start focusing on what you want to do.

YOU CAN’T COULDA-WOULDA-SHOULDA YOURSELF TO WEALTH OR HAPPINESS. You know what I’m talking about. So stop “shoulda-ing” all over yourself. It’s messy and makes you unhappy. I know. I’ve been there.

Instead, decide today—right now—to let it go. We all make mistakes. I’ve made them. You’ve made them. Your parents and friends have made them. We are all human. Mistakes hurt. But let’s not waste one more ounce of your energy, spirit, or time thinking about them, because all that will accomplish is hold you back.

Keep this in mind: The past will continue to be your future if you drag it along with you!

THE FASTEST WAY TO LET IT GO. Here’s an exercise I recommend you do. If you really want to get over something you regret, the fastest way to do it is to acknowledge the regret—and then burn it up. Literally.

Here’s what you do.  Get yourself a blank sheet of paper and write down a list of as many of your personal if only’s as you can think of.

If only I had saved more money.
If only I hadn’t quit that job.
If only I hadn’t taken the job I have.
If only I’d had kids.
If only I’d not had kids
If only I had bet on the Yankees.
If only I hadn’t bet on the Red Sox.

I’m serious about this. Really go to town with it. Free flow. Let it all hang out. Be honest with yourself. You’ve been beating yourself up over this stuff for years, so you might as well as get it down on paper.

When you’re finished making your list…set fire to it! I’m serious. Light a match and BURN IT UP. Let all those damn if only’s turn into ashes.

Have a “Goodbye If Only’s party. Invite a friend over and do it together. Just make sure you burn your if only’s somewhere safe. We don’t want you setting fire to your house. If burning them seems too extreme, then just tear up your if only’s into little pieces and toss them in the garbage can.

YOU REALLY NEED TO GIVE YOURSELF A BREAK. The one thing I’ve learned from coaching so many people on their lives and money is that we are just too brutal on ourselves. And what do we do when we actually make some progress? We beat ourselves up for not doing everything perfectly.

It’s a fact that no one will ever be as tough on you as you are on yourself. So give yourself a break. Really. Please leave a comment below letting me know how you feel once you’ve freed yourself of your if onlys.


Live Rich,
David Bach





Feel like a millionaire starting today

The one incredible universal truth that has stood the test of time is that the more you give the more you receive.

This notion—that the more we give back to others, the more comes back to us—is not simply a religious doctrine; it is virtually a law of nature. If you are looking to attract more wealth and happiness into your life, the fastest way I know how is to give more.

What exactly is tithing?
Tithing is the proactive practice of giving back. It is a spiritual principle common to many traditions that says you should give back a portion of what you receive, that those blessed with abundance have a duty to help others through gifts of kindness, time, ideas, and money. What is amazing about tithing is that when you tithe you get a feeling we often associate with acquiring material things. You simply feel great.

Should you tithe? Ultimately, it’s a personal decision. Still, I’d like to suggest that if you are not doing it now, you give it a try. Take a percentage of your income and start donating it to some worthy cause. You could donate the 10% traditionally associated with tithing, you could donate more, or you could donate less. As I said, tithing is personal; it’s not about percentages but about the love of giving. What’s important is simply that you get started.


STEP #1: COMMIT TO TITHING. For tithing to work, it needs to be a consistent commitment. It’s just the same as Pay Yourself First. If you donate a set percentage of your income every time you get paid, you will compile an impressive record of contributions. If you wait until the end of the year to see what is “left over,” then you will wind up donating less—maybe even nothing. Select a percentage that feels right to you and that you know you can manage.  Once you’ve done that, make a commitment in writing to donating this amount on an ongoing basis.

People ask me, “What about giving my time to charities? Does donating my time count?”  Of course it does.  In fact, donating your time can often be more useful than donating your money. There are tons of charities that need helping hands far more desperately than they need additional dollars. And from your point of view, donating your time can be incredibly meaningful.

STEP #2: AUTOMATE IT. Whatever amount you decide to tithe, arrange to have it automatically transferred out of your checking account on a regular basis. Doing this is easier than ever. Most organized charities will be happy to help you arrange an automatic transfer schedule (where they automatically debit your checking account on a regular basis), and many are set up to do it online in just a few minutes.  If you are not comfortable having your bank account debited by a charity, you can probably set up an automatic transfer through your bank’s online bill payment system.

STEP #3: RESEARCH THE CHARITY BEFORE YOU GIVE. Where you donate your money is entirely up to you. The most important advice I can offer is to make sure that the charity to which you are giving your hard-earned dollars really uses the funds it collects to help the people or causes it is supposed to be helping. Here is a list of organizations that can help you learn more about potential recipients.

STEP #4: KEEP TRACK OF YOUR DEDUCTIBLE CONTRIBUTIONS. The U.S. government has long allowed taxpayers to deduct contributions to qualified charities.  Depending on how much you give, you can offset as much as 50% of your income in this way. In order for a donation to be deductible, the organization must formally apply for and be granted tax-exempt status under section 501(c)(3) of the tax code. You can verify this for any particular organization by visiting the IRS website. For contributions of less than $250, the IRS requires you to keep some sort of written record, such as a cancelled check, a letter or receipt from the recipient, or a bank or credit card statement that verifies the where and when of the donation. If you give more than $250, the IRS wants your proof of donation filed with your tax returns. 

STEP #5: FIND OUT ABOUT DONOR ADVISED MUTUAL FUNDS. Donor Advised or Charity Funds allow people to invest their money for a charity’s benefit later but get a tax deduction now. Benefits of these funds …

  1. Instant Tax Deduction.
  2. More Money for Charities.
  3. Less Pressure. These funds are great for people who know they want to give (and would like the resulting tax deduction now) but don’t yet know who they want to give to. You simply put whatever amount you want in the fund, take the deduction, and then make up your mind at your leisure about what the right charity is for you.
  4. Create a Legacy. As your wealth you will increasingly be in a position to make a lasting difference in the world.  Donor funds allow you to build a real charitable base for your family, since more than one person can contribute to the fund.

Here are some established donor funds worth considering – the minimum initial investment in each is $5,000 (except Vanguard, with a minimum $25,000 contribution).

  1. Fidelity The Giving Account
  2. Schwab Charitable Fund
  3. The T. Rowe Price Program For Charitable Giving
  4. Vanguard Charitable’s donor-advised fund


Over the years, I’ve seen firsthand that the “Have Mores” give more.  I’ve also seen that the fastest way to feel rich is to give more—and that those who give more become rich faster.  I don’t think it’s a coincidence. Research shows definitively that people who give of their time and money to help others live longer, happier, and wealthier lives. What more could you ask for?

Live Rich,
David Bach

Life Insurance: Are you and your family covered?

I recently received a powerful story from a woman by the name of Stephanie. Her and her young family were trying to get on track financially and decided to read Smart Couples Finish Rich. In a short period of time, her husband was diagnosed with Lou Gehrig’s disease. She told me that his health failed at a considerable rate and he was immobile only 4 months after the onset. Two week’s after he passed away, she wrote to me an email thanking me for the advice to purchase life insurance. She said that although she was devastated, she was “financially ok” and could find a little peace knowing that her and her two boys could still live comfortably.

My entire team and I were so touched by Stephanie’s story and it reminded all of us why we do what we do: to help teach and inspire others to be smarter with their money for a more secure and rich future. And its because of her story that I am writing this blog post for all of you today; to make you stop and think… if something like this happened to you would you and your family be covered? Would you be able to find some peace?

When I was a financial adviser, I reviewed hundreds of my client’s insurance policies and for the most part what I have seen firsthand is that most people and most families are under insured.

The key to life insurance is figuring out if you need it, how much you need and the smartest way to buy it. Let’s get started…

MAKE SURE YOU REALLY NEED IT                       

In general, you don’t need life insurance if….

  • You are young, single, and don’t have any dependents.
  • You are not concerned about leaving money (an estate) to anyone.
  • You are not planning to have children and you don’t know if you will ever get married.

You do need life insurance if…

  • You have dependents.
  • You are married, owe a lot of money, and want to protect your spouse.
  • You have people or organizations you want to leave money to.
  • You have completely maxed out your retirement contributions and are looking for another tax-deferred way to save money.
  • You have a large estate and want to use insurance to reduce potential estate taxes.



1.  How stable is the company? To get an idea of how strong a company’s finances are and whether you can count on it to be around for the long haul, check with one of these firms that rate life insurers.

2. How well does the company take care of it’s policyholders? National Association of Insurance Commissioners maintains an online Consumer Information Source at, where you can look up the complaint record of virtually any insurance company in the country. 

3. How cheap are their rates? Once you’ve satisfied yourself on these two counts, you should look for the best price. The most efficient way to do this is through an online broker such as.


Life insurance is all about protecting your family against financial hardship in the event you pass away. So you need to base the size of your policy on one of two things: either what your potential earnings would have been if you hadn’t died or how much money your family will need in order to stay afloat after you’re gone.

The Life and Health Insurance Foundation for Education (LIFE), an industry-supported educational group, has two terrific calculators on its website that can help you figure this out: a “Human Life Value” calculator “Human Life Value” , which estimates what your lost earnings would be worth, and a “Life Insurance Needs” calculator “Life Insurance Needs”, which computes how much money your family is likely to need.


Many employers offer free life insurance coverage that can be worth as much if not more than your annual salary. So when you’re figuring how much insurance you need, don’t forget to factor in your workplace benefits. If you are young and healthy, however, do a comparison between your employer’s group rate and what it would cost you for an individual policy. Because a group policy covers both healthy and unhealthy workers alike, your company’s policy could end up being more expensive than an individual policy for a healthy person in the open market.


The most important advice I can give you regarding a group employer policy is to make sure the plan is portable.  This means should you leave your employer, you can take the insurance policy with you (and fund it yourself).  The advantage is that you won’t have to re-qualify for the policy and you should be able to keep the group rate that you were paying—which can save you a ton of money.


  • Check with your human resources department at work to see how much life insurance you currently have and what the premium is costing you, if anything.
  • Calculate how much money your dependents will need to pay your debts and replace our income after you die.
  • Request quotes online or work through a recommended agent.
  • Check a provider’s rating and customer service record.
  • Don’t forget to name your beneficiaries, and keep them up to date.
  • If you have a term policy, call your provider to request a lower premium that reflects today’s lower rates.