Dear Friends and FinishRich Community Members,
Happy Earth Day everyone!
Last year at this same time, my team and I launched my ninth book Go Green, Live Rich: 50 Simple Ways to Save the Earth (and Get Rich Trying). It became an instant national bestseller, got lots of media attention but most importantly was really embraced by readers. It?s definitely one of the most important books I've ever written. Why? Because going green is the most important issue that will shape our future.
This ?little book with a big purpose? was a total passion project for me.
I dedicated Go Green, Live Rich to my little son, Jack because I believe it?s so important to do the right thing for our planet and be an advocate for our environment?for the sake of our children.
Going green doesn?t have to mean sacrificing?or even making drastic changes in your life. I know many of you may even think that living a more eco-friendly lifestyle is complicated and expensive?a luxury that you might even feel you can?t afford right now. What most people don?t realize though is that the exact opposite is true.
To go green, all you really need to do is to simply become more conscious when it comes to living your life?and chances are you?ll find that when you make choices that are better for your health and better for the planet, you?ll not only feel better but you?ll wind up saving money as well.
Here?s the truth. Right now we are living in phenomenal times?for so many reasons. Although we, as a country, may be facing economic challenges, I view this time in history as a time of opportunity and I hope you do too. This wake up call that we?re experiencing has given us the opportunity for growth and change. It's brought us ?back home to basics?. We?re buckling down, spending less, saving more, spending more time at home with family and loved ones and taking stock of what matters most in our lives.
Taking the opportunity to become more environmentally aware as well will shape both the environmental and economical futures of all of us. In fact, when it comes to the environment?this may be the biggest economic opportunity of our lifetime.
So how can you get started? It's so simple. Just do one green thing, starting today. There are so many simple changes you can make that not only protect the Earth, but also protect your family?s finances. And truthfully, it all starts at home.
Go Green, Live Rich is organized into 50 tips but I?ve pulled three that you can take action on today at home. Try just one in honor of Earth Day and you?ll already be on your way to a healthier, wealthier you (and you?ll help the planet too!)
1. Get an Energy Audit A great place to start! Reduce your home?s utility energy use and lower your utility bills by getting a professional home energy audit. The results of an energy audit can lead you to make changes that will save as much as 30% on your utility bills! Call your utility company and tell them you?re interested in a whole house evaluation. Many utility companies will even offer this service for free to customers. If you prefer to start small, you can do a scaled-down energy audit yourself. Visit the Consumer?s Guide to Energy Efficiency and Renewable Energy at
2. Start Replacing Your Household Cleaning Products. The average U.S. household shells out roughly $600 a year on 40 pounds of chemical cleaning supplies. These products that we buy to keep our homes clean are actually a source of toxins that may cause cancer, asthma, and many other problems. Chemical cleaning supplies are an $18 billion industry, and they not only threaten our health, they also end up in our rivers, oceans, soil, and air.
For about $20, you can replace every cleaning product in your house with a safer, non-toxic, biodegradable homemade version using common ingredients like baking soda, club soda, vinegar and salt. If you?re not up for making your own, there are non-toxic commercial alternatives as well. Brands like Arm and Hammer, Shaklee and Seventh Generation offer cleaning products made with safe, biodegradable ingredients at prices comparable to those of mainstream brands.
3. Unplug it! If there?s one outstanding example of stuff we spend money on for no good reason and without even realizing it, it?s the energy drain known as ?phantom load.? Amazingly enough, even when your appliances are ?turned off?, they continue to suck energy out of the wall and money out of your wallet. In all, Americans spend about $4 billion a year on electricity for things we?re not using! And the phantom load accounts for more than 27 million tons of CO2 emissions in the U.S. every year, as well as mountains of resources wasted to produce the power. So if you?re not using it, unplug it! Or buy a $35 smart power strip with on/off switches you can use when you?re not running anything, when you go to sleep, and when you go away on vacation.
Check out Go Green, Live Rich for all fifty tips. Like I said earlier, saving the planet is the most important issue we face in our lifetime. See if "one green thing" grabs you. Then stop and ask yourself, Why not me? Why not now? Let's go green together!
I?ll be keynoting this weekend on April 25th at the Green Living Show in Toronto, Canada. Join me there to discover ways to save money and energy, and live a healthy green lifestyle. For complete details and to get tickets , click here. I'll also be doing a booksigning, so be sure to stop by and say hello!
Until next time...
Live Green and Live Rich!...Your friend,
P.S. To read an excerpt of Go Green, Live Rich, click here.
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