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NewsRelease
Wells Fargo Home Mortgage
MEDIA CONTACT
Kevin Waetke
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Wells Fargo Home Mortgage Joins with David Bach to Promote Shared Vision of the Lifelong Benefits of Homeownership to Millions of Americans
Best-Selling Author, Leading Retail Lender to Encourage People to
Build Long-Term Financial Success through Homeownership
DES MOINES, Iowa - Oct. 28, 2005 - Wells Fargo Home Mortgage today announced a three-year agreement with financial coach David Bach, author of several best-selling books including No. 1 New York Times best-seller The Automatic Millionaire. The partnership is designed to increase the number of first-time, second-home and investment homebuyers and help homeowners best manage the equity in their home as an asset to achieve their long-term financial goals.
"Wells Fargo Home Mortgage's sponsorship of David Bach is inspired by our shared vision to reach millions of Americans with the message about the benefits of homeownership," said Cara Heiden, division president of Wells Fargo Home Mortgage, a division of Wells Fargo Bank, N.A. "Our collaboration makes perfect sense since we both soundly believe in the lifelong power of homeownership and its ability to improve lives."
The relationship will unfold through a series of activities including Wells Fargo Home Mortgage's role as the founding sponsor of the introduction of Bach's upcoming book The Automatic Millionaire Homeowner. This will include free educational consumer events in 15 major cities in 2006 where Bach will speak on subjects related to homeownership, including managing personal finances in a dynamic real estate market, opportunities for owning additional properties, working with a Realtor®, and obtaining the most appropriate financing.
Other activities will include personal appearances by Bach at Wells Fargo Home Mortgage events, online communications, and outreach to the many partners who share the goal of helping more people become homeowners.
"I believe that the single most important investment a person will ever make is a home - it is the secret to building life long financial security" said Bach, the founder and CEO of FinishRich Media., a company dedicated to teaching people around the world how to live and finish rich. "We are coming together with Wells Fargo Home Mortgage to bring visibility to the importance of homeownership, and open up homeownership possibilities to more people."
Bach is the creator of the FinishRich book and seminar series from which millions of people have benefited. Bach has written six consecutive national best-sellers including The Automatic Millionaire, Start Late, Finish Rich, Smart Women Finish Rich, Smart Couples Finish Rich, The Finish Rich Workbook and The Automatic Millionaire Workbook. Bach's breakout book, The Automatic Millionaire, was well received around the world in 2004 and quickly became the No. 1 book of the year reaching No.1 on The New York Times, Business Week, Wall Street Journal, and USA Today. With more than a million copies in print, this simple, powerful book has been translated into more than15 languages, and has inspired people around the world to save automatically.
Bach's follow-up book, The Automatic Millionaire Homeowner, will be released in March 2006 with a mission to inspire millions more to build wealth through smart homeownership. His books have been published in 15 languages with more than three million copies in print worldwide. Bach's column, The Automatic Millionaire®, appears bi-weekly on Yahoo! (www.yahoo.com) where Bach is a featured contributing editor.
Wells Fargo Home Mortgage is the nation's No. 1 retail mortgage lender* and one of the country's leading servicers of home mortgages. It operates the country's largest mortgage network from nearly 2,400 mortgage and Wells Fargo banking stores and the Internet. Based in Des Moines, Iowa, it services loans for over 5 million customers nationwide.
*Based on year-end 2004 statistics compiled by Inside Mortgage Finance | Feb. 18, 2005
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