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NewsRelease
From PR Newswire
Wells Fargo Home Mortgage and No. 1 Bestselling Author David Bach Launch the Great American Homeowner Challenge™
New Year's Eve Times Square 2006 Celebration to Kick-Off Campaign
to Inspire Long-Term Financial Success through Homeownership
DES MOINES, Iowa, Dec. 27 /PRNewswire/ -- As thousands converge on New
York City's Times Square to celebrate the New Year, the nation's leading
retail mortgage lender and one of the nation's bestselling authors will be on
hand to motivate the crowd by kicking off the first year of The Great American
Homeowner Challenge.
The Challenge is a three-year effort between financial coach and No. 1
bestselling author, David Bach, featuring his latest book The Automatic
Millionaire Homeowner, and founding sponsor Wells Fargo Home Mortgage. The
Automatic Millionaire Homeowner, due to hit shelves this March, is Bach's most
recent accomplishment in his successful book series. Specific and topical,
The Automatic Millionaire Homeowner speaks to renters, buyers and current
homeowners encouraging homeownership as the first step towards reaching your
financial goals, and achieving financial freedom. Based on this book, Bach's
company -- FinishRich Media -- and Wells Fargo Home Mortgage have created The
Great American Homeowner Challenge, a financial literacy campaign designed to
stimulate, educate and help 10 million Americans to buy a first home, second
home, or investment property in the next three years.
On New Year's Eve, representatives from Wells Fargo Home Mortgage and
FinishRich Media will welcome revelers as they enter Times Square and by
giving out Challenge promotional materials, including a free chapter from The
Automatic Millionaire Homeowner to help get participants started on the path
to homeownership. Details of The Challenge will unfold throughout 2006 with a
series of events including free educational consumer expositions in 14 major
cities where Bach will speak.
For more information, please visit http://www.finishrich.com and
http://www.wellsfargo.com/challenge.
About David Bach and FinishRich Media
David Bach is an internationally recognized financial expert, bestselling
author and the creator of the Finish Rich book and seminar series from which
millions of people have benefited. Bach has written six consecutive national
bestsellers including The Automatic Millionaire, Start Late, Finish Rich,
Smart Women Finish Rich, Smart Couples Finish Rich, The Finish Rich Workbook
and The Automatic Millionaire Workbook.
Wells Fargo Home Mortgage is the nation's No. 1 retail mortgage lender*
and one of the country's leading servicers of home mortgages. The division,
which is celebrating its centennial in 2006, operates the country's largest
mortgage network from nearly 2,400 mortgage and Wells Fargo banking stores and
the Internet. Based in Des Moines, Iowa, it services loans for more than 5
million customers nationwide.
*Based on year-end 2004 statistics compiled by Inside Mortgage Finance --
Feb. 18, 2005
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